Revenue Frameworks Lab

Proprietary Systems for AI-Accelerated Sales and Remote Leadership

Welcome to the Lab. These are the documented, repeatable frameworks I've developed over 20+ years in B2B SaaS and Cybersecurity. In an era of AI-driven sales, "vibe-based" selling is dead. These protocols replace guesswork with a data-led, "Asset, Not Opinion" operating system.

I. The AI Strategy Suite

Leveraging LLMs to collapse the sales cycle and dominate market intelligence.

The Edington 3-Prompt Sequence

The Goal: Speed to Lead + Deep Personalization.

The Framework: A specialized workflow that collapses the enterprise sales cycle by using AI to move from raw prospect data to a tailored presentation in minutes. It ensures every touchpoint is data-backed and highly relevant to the stakeholder.

The Edington Deep-Dive Protocol

The Goal: Strategic Account Intelligence.

The Framework: A research framework utilizing Perplexity and advanced LLMs to build Buying Committee Dossiers. It identifies hidden pain points and competitive gaps before the first discovery call even begins.

The Edington 6-Persona Defense

The Goal: Objection Handling and Roleplay.

The Framework: An AI-powered simulation framework that pressure-tests sales pitches against a virtual Buying Committee. Teams can roleplay objections from CFOs, CTOs, and End-Users simultaneously to refine messaging.

The Edington Pre-Mortem Protocol

The Goal: AI Adoption and Risk Mitigation.

The Framework: A risk-mitigation framework for AI implementation. It identifies the cultural friction points where sales teams typically fail to adopt new tools, providing a roadmap for 100% tech-stack utilization.

II. Enterprise Sales Execution

Converting discovery into a high-authority diagnostic engine.

The Edington 60-30-10 Diagnostic

The Goal: High-Level Consultant Authority.

The Framework: A discovery architecture that mandates a structured ratio: 60% root-cause diagnosis, 30% implication mapping, and 10% solution prescription. This prevents premature pitching and builds massive buyer trust.

The Asset, Not Opinion Framework

The Goal: Operationalizing Sales Tribal Knowledge.

The Framework: A culture-shifting methodology that replaces hustle-based sales with asset-based sales. Every team interaction and piece of collateral is treated as a reusable data asset that improves the entire organization's win rate.

III. Remote Revenue Leadership

Standardizing excellence across distributed sales organizations.

The Edington 4:1 Asynchronous Loop

The Goal: High-Velocity Remote Management.

The Framework: A management cadence designed for remote teams. It replaces meeting fatigue with a high-velocity feedback loop of four async coaching touchpoints for every one live sync, increasing output by up to 25%.

The Remote Accountability Protocol

The Goal: Performance Visibility.

The Framework: A data-led framework for tracking Leading Indicators in a remote environment. It moves beyond simple activity metrics to measure the quality of intent and semantic resonance in outbound efforts.

IV. High-Velocity Onboarding

Accelerating time-to-revenue for new hires.

The Edington Active-Ramp Protocol

The Goal: Reducing Time-to-First-Deal.

The Framework: A 30-60-90 day onboarding system that prioritizes Micro-Wins. By gamifying the learning curve and focusing on AI-assisted prospecting early, it reduces time-to-first-deal by an average of 15-20 days.

The Edington Enablement Framework

The Goal: Continuous Learning and Tech Utilization.

The Framework: A continuous learning architecture that treats Sales Enablement as a product. It uses internal AI knowledge bases to ensure reps have real-time access to the most effective talk tracks and competitive intel.